Background

  • This client was looking for a vision for their “One Discount Tire” initiative - a way to bring CX and optimized supply chain together

  • They had market / data research. (Insights from market and data research typically predict behavior and result in incremental or continuous improvement.)

  • I did some design research to help understand human needs. (Insights from design research typically result in innovation.)

Approach

  • I conducted background research and pre-created materials for the workshop. Because the workshop was only going to be half a day, we needed the participants to do pre-work and get familiar with the personas and trends so we could hit the ground running on workshop day.

Personas (full document available as PDF)

Trend cards (full document available as PDF)

I also pre-created workshop kits containing supplies and templates for journey maps, magazine covers, tweets, storytelling, and a transformation matrix.

DT_templates.png

Along with a colleague, I used the above materials to conduct a half-day DT workshop with a goal of getting the team to think beyond immediate and tactical. The future is already here; how can we get ahead of it and really be forward thinking?

  • 80 participants; 10 tables of 8. 2 facilitators.

    • We provided an intro to design thinking so participants understood the goal for the day.

    • We walked the group through a series of DT exercises that helped them form a clearer vision for their future.

Pre-made kits for the workshop

Workshop in progress

Outcome / Deliverables

By the end of the workshop, teams created and shared:

  • Magazine covers showing possible visions for the future

  • A story of what the future looks like and how it changes something meaningful for people

  • One master trend-driven transformation matrix