DESIGN STRATEGY
I have worked on some amazing design strategy projects that can’t be shared here. Please contact me to schedule time for me to walk you through some case studies.
PRODUCT DESIGN, UX DESIGN, & UX RESEARCH: CASE STUDIES
My role: Research, strategy & design
Client: EdTech SaaS company
Goals: Use Lean UX, design thinking, UX research and UX design to develop a new SaaS product offering that will improve postsecondary outcomes for first-generation students.
My role: Research, analysis, strategy, design
Client: Small software company
Goals: Analyze existing quantitative survey data and use it to form persona-related insights; create personas that will inform new service offerings.
My role: Research, strategy & design
Client: EdTech SaaS company
Goals: Use design thinking, UX research, Lean UX and UX design to create a new software product from scratch that will help k-5 students understand and explore post-secondary options.
My role: Leadership, management, process change
Client: Enterprise software company
Goals: Introduce design thinking / human-centered design, build a UX team, and integrate with an agile development environment.
My role: Clarifying requirements, visual design
Client: Tech startup
Goals: Design a mobile app that accommodates pre-built functionality, while creating a positive experience for users.
My role: Research
Client: Startup (TaskRabbit)
Goals: Uncover insights to explain low conversion; make recommendations to address conversion issues.
My role: Research, design and prototyping
Client: Confidential startup
Goals: Validate underlying assumptions; come up with a workflow and design that will support users' garage sale needs.
