PRODUCT DESIGN, UX DESIGN, & UX RESEARCH: CASE STUDIES
My role: Research, strategy & design
Client: EdTech SaaS company
Goals: Use Lean UX, design thinking, UX research and UX design to develop a new SaaS product offering that will improve postsecondary outcomes for first-generation students.
My role: Research, analysis, strategy, design
Client: Small software company
Goals: Analyze existing quantitative survey data and use it to form persona-related insights; create personas that will inform new service offerings.
My role: Research, strategy & design
Client: EdTech SaaS company
Goals: Use design thinking, UX research, Lean UX and UX design to create a new software product from scratch that will help k-5 students understand and explore post-secondary options.
My role: Leadership, management, process change
Client: Enterprise software company
Goals: Introduce design thinking / human-centered design, build a UX team, and integrate with an agile development environment.
My role: Clarifying requirements, visual design
Client: Tech startup
Goals: Design a mobile app that accommodates pre-built functionality, while creating a positive experience for users.
My role: Research
Client: Startup (TaskRabbit)
Goals: Uncover insights to explain low conversion; make recommendations to address conversion issues.
My role: Research, design and prototyping
Client: Confidential startup
Goals: Validate underlying assumptions; come up with a workflow and design that will support users' garage sale needs.
SELECTED visual design work
Web-based software for 5th graders:
Web-based software for 1st graders:
Web-based software for middle & high school students:
Additional research and design projects:
