Background
Sealed Air is a plastic packaging company seeking a profitable growth model that can help them see a way forward. They needed to define what the future looks like in light of a rapidly changing landscape. Initial interviews with executives revealed that the company’s idea of innovation involved things like single-use plastic, which is being banned in many countries. We needed to help them think beyond that to a completely disruptive future.
Goals:
Understand human needs and external influences across the supply chain to unearth and priorities areas of opportunity for Sealed Air.
Generate and align ideas to help solve problems and satisfy Sealed Air’s goal to become the preferred protective packaging e-commerce channel partner for perishable products.
Approach
Conducted extensive research with executives and consumers. Generated research summary and personas & problem statements, shown below.
Research summary (full PDF available)
Personas & Problem Statements (full PDF available)
Conducted 2-day workshop with executives to discuss research findings, design thinking and innovation, and generate exciting ideas for future growth.
Outcome / Deliverables
By the end of this workshop the team had aligned on storyboards, wireframes, magazine covers, and a list of benefits and differentiators for their idea. We took the documents and produced a vision video for them. I don’t have these materials available to share but would be happy to discuss some of the specific, very promising ideas that came from this.